Ross Rubin: The Kin’s Seven Deadly Sins
Tuesday, 6 July 2010
A lot of the criticsm of Microsoft’s social-centric mobile phones has been qualified with “although I’m not part of the Kin’s target market…”. Perhaps it is for this same reason that I was wrong to think the Kin phones were going to be popular among their younger audience.
Either way, Ross Rubin over at Engadget has itemised the reasons he can give for Microsoft bowing out of the handset show after a surprisingly short — but expensive — performance.
With the Kin handsets, Microsoft was too eager to get its hands into the pockets of young social networkers for whom the smartphone market had proven elusive. The key paradox of this was that the Kin data plan was the same for that of other smartphones at Verizon, and that continued to shut out those who aspired to mobile digital sharing nirvana.
Read more: Switched On: Kin’s seven deadly sins
