Amazon scrounges a further Kindle price-drop by displaying ads
Monday, 11 April 2011
[Amazon] was set to announce Tuesday that the new Kindle with Special Offers will cost $114 - $25 less than the currently lowest-priced Kindle - and include advertisements on the bottom of the device’s home page and on its screen savers. Seattle-based Amazon will start shipping the newest Kindle on May 3, and it will also be sold in Target and Best Buy stores on that date.
An unacceptable compromise for an 18% discount, if you ask me. If Amazon were so certain of the sustainability of eBooks (and why shouldn’t they be, eBooks are outselling print books) why would they need to display ads in order to eke out a lower price? Perhaps it is simply too early to subsidize the price of the Kindle with prospective content sales alone.
(Source: newsobserver.com)
